控制酒店网络营销的评估方法与范围有哪些？

控制酒店网络营销的评估方法与范围有哪些？
    酒店实施网络营销时，应注意进行及时的评估和控制
（一）对网络营销效果的评估
1.评估的范围
   （1）常规方面
    网络营销适用于本酒店吗？网络营销是否给本酒店带来了更大的访问量？
   （2）创造性方面
    透过网络发送的广告或电子邮件，这种信息对我有效吗？因为一个广告或信息可能对某些受众很适用，对其他人却根本没有效果；可能适宜某个特定的网站，却不适合其他的网站。因此当酒店形象设计改变目标受众类型时，要保持在必要时改变信息类型的敏感性。
    通过对以上两方面的分析，评估网络营销动机和目标是否能够实现。
2.评估的指标
    对网络营销效果的评估，可以通过分析以下指标的变化而进行：总访问量，产生的关注数量，转化为注册或产品（服务）销售的百分比，实际产品（服务）销售状况或者回复状况，预期的重复消费者数量。
3.评估的方法
    根据酒店的目标，确定评估的方法。如果酒店的目的是要提高网站的访问量，那么久分析点击量；如果酒店的目标是获得更多的消费者，那么久分析电子邮件签约数量；如果酒店希望销售某项产品，则应分析广告或电子邮件带来的销售额。
（二）对网络营销的控制
    根据评估的结果，酒店应对网络营销加以控制，以充分发挥网络营销的优势，及时识别存在的问题并加以改进。
Control assessment of the hotel Internet marketing methods and scope of what?
    Hotels implementation of network marketing should be noted that the timely assessment and control
(A) assess the effect of network marketing
The scope of an assessment
   (A) General aspects
    Applicable to network marketing in the hotel? Network marketing has brought greater access to the hotel?
   (2) creative aspects of
    Through advertising or e-mail sent over the network, this information for me? An advertisement or information may be very suitable for some audiences, others no effect; may be appropriate to a particular site is not suitable for other sites. Therefore, when the hotel to change the type of target audience, to maintain sensitivity to change the type of information when necessary.
    To assess the network marketing motivations and goals can be achieved through the analysis of these two aspects.
(2) assess indicators
    Assessment of the effect of network marketing can be carried out by analyzing the changes of the following indicators: total visits, the attention generated by the number converted to a percentage of the registration or sale of products (services), sales or respond to conditions of actual product (service) is expected to duplication of the number of consumers.
Three assessment methods
    According to the hotel aims to determine the assessment methodology. If the hotel aims to improve the site's traffic, so long analysis of the traffic; if the hotel's goal is to get more consumers, so long analysis of the number of e-mail signing; if the hotel wants to sell a product, you should analyze your or e-mail sales.
(B) the control of network marketing
    According to the assessment results, hotel deal with network marketing to be controlled in order to give full play to the advantages of online marketing, timely recognition of the problems and make improvements.